Alicia Carter is the Marketing and Communications Coordinator at Geraci LLP. As a graduate from Vanguard University with a degree in Communication, Ms. Carter joined Geraci to promote all aspects of the firm services in the media and coordinate educational resources for clients and trade associations alongside Ms. Keys. Alicia supports all marketing campaigns, projects, and events throughout the corporation, using her strong social media skills, a background in web development, event planning, and experience with respective PR roles. As the Marketing Coordinator at Geraci, Alicia holds a key position in the development of the overall marketing vision and contributes to the execution of the firm’s growth. She also helps with the branding of the firm, contributing to the Originate Report Magazine, and holds responsibilities including conference planning and preparation, webinar support, database maintenance, SEO tracking analytics, and website updates. For Marketing inquiries or ideas to partner with Geraci Media, contact Ms. Carter.
Spending a month and a half in Europe! It was a dream.
Books currently reading:
Crazy Love and Loveology
Word that best describes you:
How do you relax when not working:
Hang out with my boyfriend, go to the beach, camping, Disneyland, ride bikes
“When nothing goes right, go left”
One of your favorite memories since being at Geraci:
The day before our Captivate conference in Las Vegas, our team all went out together to a nice restaurant, and then spent all night hanging out in the hotel. It was so much fun to be able to listen to music, laugh, joke, and have a great time before our first Vegas conference happened. I will always remember those funny moments when we were all together and were able to let loose and enjoy ourselves.
What was it about Marketing that drew your interest?
I knew I wanted to work in Marketing for a number of reasons. I love that every day looks different in Marketing, and I love that I get to work with people every day. I love that I get to market and get behind a brand (Geraci LLP) and a mission that I believe in, and get to help others buy into what we are doing as well. I also love that Marketing is always changing, as that is a fun challenge and opportunity to harness.
What are you most proud of at Geraci LLP?
I am proud of getting a job at Geraci a few months after graduating college, and then getting a promotion within my first year as well.
What helps you to stay motivated at Geraci?
Working closely with the marketing team helps me stay motivated. I trust them and I rely on them, and know they do the same to me. I am motivated to work harder because I know that our team’s success is shared amongst all 5 of us.
Who is or was the most influential person in your life?
My grandma Gerri. She has helped me become the woman I am today. She has instilled the mentality in me to work hard, and love other even harder. She is my favorite person.
If you could go back and change any aspect of your life, which would it be?
Nothing. As cheesy as it may sound, everything in my life has led me to where I am, and who I am, today.