Data Analyst and Technical Support
Rob Archibald works across the whole firm, assisting with the technical side of things. With a focus on automating/streamlining processes and data preparation, reporting & analysis (as well as fixing website, database and accounting issues), his skills lie in analytical thinking and creative problem solving. Born and raised in the UK with a degree in Music Technology, Rob came to California in 2018 to study Data Science at the University of California, Irvine. On completing his studies Rob started at Geraci as an intern before being offered a full-time position.
What do you like to do in your free time?
I like going on wild adventures in the great outdoors, playing music, and pubs
What is your favorite band/artist?
I like listening to Dire Straits, love Pick Withers’ drumming on their early stuff
If you could change one thing about the world, what would it be?
I would make the climate crisis central to all policy and have everyone listen to scientists and act with the urgency required to turn the tide