Rob Archibald works across the whole firm, assisting with the technical side of things. With a focus on automating/streamlining processes and building data systems for reporting, analysis and modelling (as well as fixing various other IT, website, data and accounting issues), his skills lie in analytical thinking and creative problem solving. Born and raised in the UK with a degree in Music Technology, Rob came to California in 2018 to study Data Science at the University of California, Irvine. On completing his studies Rob started at Geraci as an intern before being offered a full-time position.